Objectives and guidelines
- Impol will continue to restructure the production programme with the aim of increasing the production of products in classes with higher value added without reducing the production range.
- Impol will be notably better than its competitors in the speed of satisfying specific needs and will provide the best price/quality ratio to target buyers.
- Programmes in which Impol will achieve the fastest growth are the following: hollow profiles by the customer’s design, foils, ribbed sheet metal, circular blanks, forging bars, drawn products, bars, sheet metal and strips treated with heat.
- Impol will supply to customers, which are not interesting to large suppliers with regard to quantity.
- Impol will increase the share of products sold under its own brand.
- Impol will build its competitiveness on competence of its employees, who posses the knowledge and are prepared for constant improvement of the Company with regard to key parameters of its offer.
- Waste will represent between 15 and 20% of external purchases.
- Impol will develop the activity related to aluminium and aluminium alloys and test processing of other light metals.
- Impol will build a logistic centre.
- Impol will guarantee quality in the entire Group.
- The Impol brand is strengthening its reputation.
- The biggest growth will be achieved on European markets and with present customers.
- Impol will aim to achieve higher levels of processing (end products and higher value added per tonne of products).
- External partners may be included in providing of financial sources for financing strategic activities.
Programmes
Selection and directing of production programmes will be performed at the Group level. Higher value added per product unit will be provided by increasing the involvement of own rolling plants in the early stages of preparation of appropriate raw material from less demanding input material (with the particular emphasis on using as much secondary raw material as possible, for which Impol will acquire adequate technological abilities).
Project approach to the introduction and use of process monitoring in the entire Group will continue.
Market activities
Impol will continue to concentrate on open markets, which use complex technologies and ensure higher levels of liquidity whereby it will:
- Supply the liquid part of the domestic market by competitive offer. A part of the market will be supplied by using and developing own sales channels, organised in associated companies and by specialisation of markets by subsidiary. Exports to demanding markets will be directed entirely from the parent company.
- The Company will continue to ensure as wide as possible dispersion of sales to all world markets but with a stronger presence in Central Europe, former Yugoslavia and other East European markets (depending on liquidity of those markets).
- Organisation of sales departments will be adjusted to new situation and needs of the Company, with regard to financial investments in other companies where the Company acquires controlling stakes.
Development and investments
Long-term investments will be made only in areas, which will prove to be adequately profitable on the market. In the beginning of the year the Company will include in the regular production process the modernised rolling and thereby provide for long-term possibilities for further operations in the area of production of more complex rolled products. The second stage of investment in Impol Seval will be implemented (in accordance with the investment plan under the agreement on the purchase of 70% stake in the company).
- Impol will continue to implement smaller investments while larger projects will be implemented only when net cash flows additionally provided from investments currently in progress will be sufficient.
- The basic development project of Impol in 2004 will be consolidation and modernisation of rolling in the parent company and in Impol Seval.
- New know-how will be obtained with regard to quality and cost efficient production of rolled products from continued cast strip.
- Certain production programmes will be transferred to those parts of the Group, which have more quality facilities.
Human Resources
Particular attention will be given to training and employment in subsidiaries, to which appropriate knowledge and organisational skills will be transferred from the parent company and in which Impol will ensure rational employment policies. It will also provide for more uniform incentives for good performance. Increase of salaries will as a rule only be possible in case performance is above minimum expectations.
Additional training for needs of the production process within the company and self-education will be particularly encouraged.
Environmental policy, health and safety at work
Impol will ensure high level of providing for health and safety at work, which will be confirmed by keeping and upgrading of the OHSAS 18001 and ISO 14001 certificates also in other parts of the Group and not only in the parent company.
